Bespoke Branding + Website Design
High Lodge Farm
The Before
About High Lodge Farm
Bespoke Branding + Squarespace Website Design →
High Lodge Farm is a family-run destination in the heart of the countryside, bringing together luxury glamping, seasonal events, outdoor experiences, and a working farm.
As the business continued to grow, it became clear that the existing branding no longer reflected the quality of the experience or the vision for the future.
The goal was to create a brand that felt rooted in nature while elevating the overall perception—capturing the balance between heritage, adventure, and premium countryside living.
Project Goals
Create a distinctive brand identity that feels grounded, modern, and authentic
Reflect the farm's heritage while appealing to today's outdoor-loving audience
Develop a flexible visual identity that works across signage, merchandise, print, and digital
Establish a cohesive colour palette, typography, and supporting brand assets for future marketing
Build a recognisable brand that can grow alongside the business and its expanding experiences
→ https://www.highlodgefarm.com/
The After
La Signature Studio Mindset
Discovery — Strategy
High Lodge Farm is more than a place to stay—it's an experience rooted in nature, family, and the great outdoors.
The challenge was to create a brand that honoured the farm's heritage while elevating it for a modern audience. It needed to feel authentic and welcoming, yet premium enough to reflect the quality of the experiences on offer.
By exploring the story behind the farm, its values, and its long-term vision, I created a visual direction that feels grounded, adventurous, and timeless—capturing the essence of countryside living with a refined, contemporary feel.
Design — The Story
This wasn't about creating a rustic farm brand, t was about capturing the feeling of escaping to the countryside.
The design balances heritage with a contemporary, premium aesthetic. Inspired by the surrounding landscape, the visual identity combines earthy tones, refined typography, and timeless graphic elements to evoke warmth, adventure, and authenticity.
Every detail was thoughtfully designed to work across signage, merchandise, packaging, and digital touchpoints, creating a brand that feels cohesive, memorable, and ready to grow with the business.
Brand in Action
The transformation goes beyond a new visual identity.
High Lodge Farm now has a distinctive brand that feels consistent across every touchpoint, from signage and merchandise to printed materials and future digital experiences.
The new identity reflects the quality of what High Lodge Farm offers: authentic, premium, and deeply connected to the countryside, while providing a strong foundation for the business to grow and evolve for years to come.
WHAT IT’S LIKE TO WORK WITH ME
The experience
Working with Estelle at Studio Mindset has been a fantastic experience from start to finish. What impressed me most was her vision, deep understanding of branding, and instinctive grasp of what customers actually want from a website. She has a rare ability to combine strategy, creativity, and originality to create something that not only looks fantastic but genuinely works for the business.
After just a few conversations, Estelle seemed to completely understand who we are, where we're heading, and how to bring that to life visually. She took hold of our ideas, refined them, and translated them into a brand and website that feels authentic, professional, and full of energy. I've learned so much throughout this process, which will be of great use to us going forward.
She was also highly focused, organised, and efficient, with an impressive turnaround time. She delivered our complete rebrand in just a handful of weeks.
Estelle's expertise, creativity, and commitment have exceeded our expectations, and I wouldn't hesitate to recommend her to anyone looking for branding or website design services. We're all excited for the future of High Lodge Farm now we have a clearer idea of who we are and where we're headed. Thank you, Estelle for our beautiful new website!
