Rye-Assic Soft Play
Design Day + Squarespace Website Design
The Before
About Rye-Assic Soft Play
Squarespace Website Design and Brand Design →
Trish recently took over this much-loved soft play business and was excited to make it her own. While preserving the charm of the existing space and its local heritage, the goal was to introduce a fresh sense of modernity, clarity, and structure across both the brand and its offerings.
In her own words:
“I needed a clear brand identity for both boys and girls — something that truly speaks to local families.”
Project Goals
Create a fun, dinosaur-inspired yet modern brand identity
Design a website that clearly showcases all available options and makes booking simple and intuitive
Develop playful, on-brand social media templates to boost engagement and consistency
The After
La Signature Studio Mindset
Discovery — Strategy
Rye-Assic Soft Play wasn’t just a play space — it was a growing hub for local families, full of energy, imagination, and personality.
The challenge was to evolve the brand while keeping the warmth and familiarity that made it so loved.
By understanding Trish’s vision, her customers, and the experience she wanted to create, I shaped a direction that felt true to Rye-Assic — playful, welcoming, and full of character, with a modern twist that appeals to both children and parents alike.
Design — The Story
This wasn’t about creating something “cute” — it was about translating play into design.
Playful colours, bold shapes, and character-led elements were carefully crafted to capture the joy, imagination, and energy of the space, while keeping everything clear and functional for parents booking sessions.
Every detail was designed to feel fun, welcoming, and easy to navigate — creating an experience that excites children and reassures parents at every touchpoint.
Brand in Action
The transformation goes beyond visuals.
Rye-Assic Soft Play now shows up with a clear, playful, and recognisable presence — from the website to social media and beyond.
The brand now reflects the experience families can expect:
welcoming, fun, and thoughtfully designed for its next stage of growth.
WHAT IT’S LIKE TO WORK WITH ME
The experience
I called Estelle around mid October in a panic, needing a website built pretty asap, I had a vision, but a blurred one at that. Estelle was nothing more than profession, personable, punctual and we just clicked. She new exactly what I wanted, and she has delivered in such a professional way. She knew the objective and has delivered and some! I was really lost on my brand I was trying to create. She mentioned about have a "VIP Branding Day". Well this was a GAME CHANGER. To have somebody sitting next to you, designing your brand, guiding you on social media posts, content and images, to reach a wider audience. Knowing that level of detail and giving me the building blocks to start again, has helped the brand look cleaner, sharper and more engaging.
Estelle knows the goal and delivers. I would recommend her a thousand times over again! Thank you for everything Estelle x
Ready to try my Design day and transform your branding?
Client Testimonial
