Squarespace Website Design + Design Day
KBD Dance Studio
The Before
About KBD Dance
Squarespace Website Design and Brand Design →
Katie, founder of KBD Dance Studio, Bishops Stortford has been building her dance community for over 8 years. What started as just a few classes quickly grew into something much bigger — a thriving studio with over 400 students, multiple class locations, and annual shows to deliver.
With that growth came a new challenge.
In her own words:
“I need a real brand — something that reflects my vision.”
Say no more.
Project Goals
Create a vibrant, welcoming, and modern brand identity
Design a website that clearly showcases all offerings and makes booking simple
Develop fun, on-brand social media templates to boost engagement
The After
La Signature Studio Mindset
Discovery — Strategy
KBD wasn’t just a dance studio — it was a fast-growing community full of energy, personality, and ambition.
The challenge was to capture that momentum without losing the warmth that made it special.
By diving into Katie’s journey, her students, and the atmosphere she’s built, I shaped a direction that felt true to KBD — vibrant, inclusive, and full of life.
Design — The Story
This wasn’t about creating something “pretty” — it was about translating movement into design.
Bold colours, playful layouts, and dynamic elements were carefully crafted to reflect the rhythm and confidence of dance, while keeping everything clear and functional for parents and students booking classes.
Every detail was designed to feel alive, energetic, and easy to engage with.
Brand in Action
The transformation goes beyond visuals.
KBD now shows up with a strong, recognisable presence — from the website to social media and beyond.
The brand finally matches the scale of the studio:
confident, professional, and ready for its next chapter.
WHAT IT’S LIKE TO WORK WITH ME
The experience
“ Estelle always goes above and beyond in all of her work. We have worked with her for many years on smaller projects and so it was really exciting to work together on a brand new website! We are over the moon with it. It is clear and well structured but also captures the essence of our business. Estelle listened carefully to our already established branding identity as well as bringing in so many great new ideas of her own. She really understands how to create a smooth customer journey through a website and we are excited to see how the new design boosts our business, Thank you Estelle! - www.kbddance.co.uk “
